The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The tear-open-mailing for "Mein Kampf - against racism"

Agency Ogilvy / Germany

Client Gesicht zeigen! An association encouraging people to stand against racism in Germany


Craft / Printing / Production - Single or Campaign

Annual ID


2017 Awards

Total Points: 10




Ogilvy Germany / Germany

Media Company

Europa Verlag / Munich

PR / Marketing

Carlsberg & Richter GmbH & Co.KG / Munich
Stang PR / Berlin
Ogilvy PR / Duesseldorf

Production Company / Berlin
Pirates 'N Paradise GmbH / Berlin
Tony Petersen Film GmbH / Berlin
Pas de Deux / Berlin
H&O / Frankfurt

Agency Producer

Georg Ilse


Florian Baeker


Kathie Fischer


Florian Baeker
Knud Schlaudraff
Uschy Koebe

Executive Creative Director

Tim Stuebane
Birgit van den Valentyn

Chief Creative Officer

Dr. Stephan Vogel

Music & Sound

Kris Steininger

Social Media Manager

Rochus Landgraf

Creative Team

Martina Diederichs
Christian Strasser
Lutz Meier
Simon Geis
Claus-Martin Carlsberg
Barbara Stang
Anna-Karina Berels
Anna-Lena Daniels
Laura Kolb
Julia Steckel


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