The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Book Of Wara'ná

Agency F/Nazca Saatchi & Saatchi / São Paulo

Client Ambev - Guaraná Antarctica


Craft / Printing / Production - Single or Campaign

Annual ID


2017 Awards

Total Points: 5




F/Nazca Saatchi & Saatchi / Sao Paulo

Design Firm

Estúdio Pum / São Paulo
Full Throttle / São Paulo

Executive Creative Director

Fabio Fernandes


Fernando Cavalcanti

Agency Producer

Juliana Gardim
Edna Bombini
Jomar Farias
Guilherme Gaggl
Leandro Ferreira


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