The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Book Of Wara'ná

Agency F/Nazca Saatchi & Saatchi / São Paulo

Client Ambev - Guaraná Antarctica

Category

Craft / Printing / Production - Single or Campaign

Annual ID

OS_DI17116M

2017 Awards

Total Points: 5

Merit

Credits

Agency

F/Nazca Saatchi & Saatchi / Sao Paulo

Design Firm

Estúdio Pum / São Paulo
Full Throttle / São Paulo

Agency Producer

Juliana Gardim
Edna Bombini
Jomar Farias
Guilherme Gaggl
Leandro Ferreira

Photographer

Fernando Cavalcanti

Typographer

Fabiano Higashi
Gisele Oshiro
Pedro Gabbay
Estúdio Pum

Executive Creative Director

Fabio Fernandes

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