The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The First Analog Webstore

Agency HEIMAT / Berlin

Client HORNBACH Baumarkt AG


Craft / Use of Digital Technology - Single or Campaign

Annual ID


2017 Awards

Total Points: 5




Heimat Werbeagentur GmbH / Berlin

Art Director

Felix Pfannmüller

Chief Creative Officer

Guido Heffels

Creative Director

Gun Aydemir

Agency Producer

Marlon Fischer


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