The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

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Agency UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Client Waoo


Craft / Use of Digital Technology - Single or Campaign

Annual ID


2017 Awards

Total Points: 5




UncleGrey / Copenhagen

PR / Marketing

BeOn / Copenhagen

Production Company

Indie Village Creaties / Johannesburg
WM Creative Labs / Copenhagen

Media Company

MEC / Århus
Xaxis / Copenhagen

Art Director

Lukas Lund
Carl Angelo

Chief Digital Officer

Lars Samuelsen

Chief Marketing Officer

Charlotte Porsager
Jesper Møller

Creative Director

Thomas Ilum
Jimmy Blom

Technical Producer

Will Munhoz


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