The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Suncell Guide

Agency MRM//McCann / Stockholm

Client Vattenfall


Craft / Data-Driven Personalization - Single or Campaign

Annual ID


2017 Awards

Total Points: 5



Digital Agency

MRM//McCann / Stockholm

Creative Team

Erik Frisell
Fredrik Sundqvist
Tobias Vermehren
Erik Olsson
Karolina Tysell
Johan Arlin
Eric Gullberg
Marcus Johansson
Johan Blomström
Sofia Finnman-Larsson
Guillaume Payen
Arnolds Verins
Christofer Weider
Fredrik Hildebrand
Charlotta Klintmark


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