The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Direct Marketing

The Swedish Number

Agency INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Client Swedish Tourist Association


Innovation in Direct

Annual ID


2017 Awards

Total Points: 25




INGO / Stockholm

PR / Marketing

Grey PR&Activation / New York
Cohn&Wolfe / Stockholm

Chief Technology Officer

Joachim Ewert

Creative Director

Bjorn Stahl

Information Architect

Tero Marjamäki
Amy Tucker

Content Strategist

Julia Blomquist
Josefin Billström

Creative Team

Magnus Ivansson
Gustav Westman


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