The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

Five Year Plan

Agency Wieden+Kennedy / Portland + MJZ / Los Angeles

Client Old Spice


Television / Short Form - Single

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Exile / Los Angeles
The Mill / Los Angeles
Walker / Portland
Joint / Portland
Lime Studios / Santa Monica
Company 3 / Santa Monica

Art Director

Lawrence Melilli


Matt Mulvey

Creative Director

Erik Fahrenkopf
Max Stinson


Steve Ayson


Kirk Baxter


Robert Elswit

Sound Designer

Brian Emrich

Agency Producer

Erika Madison
Chris Capretto

Digital Artist / Multimedia

James Allen
Narbeh Mardirossian
Sean Coleman
Matt Moran

Music / Sound

Rohan Young
Ben Tomastik

Technical Producer

Toby Louie
Brittany Carson


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