The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

It's Not Surprising

Agency The Martin Agency / Richmond + RadicalMedia / New York

Client GEICO


Television / Short Form - Campaign

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



The Martin Agency / Richmond

Production Company

Radical Media / New York
Mackcut / New York
The Mill / New York
Running With Scissors / Richmond
Rainmaker Studios / Richmond

Art Director

Jesse Mitchell

Chief Creative Officer

Joe Alexander


Steve Miller


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