The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

It's What You Do

Agency The Martin Agency / Richmond + Hungry Man / New York

Client GEICO


Television / Short Form - Campaign

Annual ID


2017 Awards

Total Points: 5




The Martin Agency / Richmond

Production Company

Hungry Man / New York
Rock Paper Scissors / Los Angeles
Moving Pictures Company / Los Angeles
Rainmaker Studios / Richmond
Running With Scissors / Richmond


Wayne McClammy


Christjan Jordan
Pieter Viljoen
Drew Neuhart


Brett Alexander
Heather Tanton
Adrienne Daniel
Sara Montgomery
Kevin Byrne
Dan Duffy
Mino Jarjoura
Dave Bernstein
Helena Lee
Leah Carnahan
Nicole Saccardi
Russell Forde
Katherine Leatherwood

Sound Designer

Q Department

Chief Creative Officer

Joe Alexander

Music / Sound

Jeff McManus

Creative Team

Ricky Gausis


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