The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

Smell 'Em Who's Boss

Agency Wieden+Kennedy / Portland + MJZ / Los Angeles

Client Old Spice

Category

Television / Short Form - Campaign

Annual ID

OS_FI17007S

2017 Awards

Total Points: 15

Silver

Credits

Agency

Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Exile / Los Angeles
The Mill / Los Angeles
Walker / Portland
Joint / Portland
Woodwork / Salford
Lime Studios / Santa Monica
Company 3 / Santa Monica

Art Director

Lawrence Melilli

Writer

Matt Mulvey

Agency Producer

Erika Madison
Chris Capretto

Director

Steve Ayson

Editor

Kirk Baxter
Zaldy Lopez

Photographer

Robert Elswit

Producer

Emma Wilcockson
Mark Hall
Jennifer Locke
Carol Lynn Weaver
Sue Troyan
Chris Harlowe
Sara Matarazzo
Abbey Hickman
Sarah Fink
Rachel Wood
Andy Oskwarek
Susie Boyajan

Sound Designer

Brian Emrich

Creative Director

Erik Fahrenkopf
Max Stinson

Composer

Noah Woodburn
Tim Ribner
Philip Kay

Digital Artist / Multimedia

James Allen
Narbeh Mardirossian
Sean Coleman

Music & Sound

Rohan Young
Ben Tomastik

Technical Producer

Toby Louie
Brittany Carson
Matt Moran

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