The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

We're The Superhumans

Agency 4Creative / London + Blink / London

Client Channel 4 / Rio Paralympics


Television / Long Form - Single

Annual ID


2017 Awards

Total Points: 50

Best of Discipline Pencil



4Creative / London

Production Company

Blink / London

Art Director

Andy Kelly


Daniel Landin

Creative Director

Alice Tonge


Dougal Wilson

Executive Creative Director

Chris Bovill
John Allison


Ewen Brown

Agency Producer

Shananne Lane

Creative Team

Dougal Wilson
Jolyon White
Richard Biggs
Alice Tonge

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