The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Switch
Agency Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Category
Television / Long Form - Single
Annual ID
OS_FI17075M
About the Work
This is the story of the world’s best footballer meeting an anonymous English ball boy—via a freak, nasty collision. One moment changes everything, because Ronaldo and Charlie Lee discover they’ve switched bodies. Ronaldo has to start all over, while the aspiring teen finds he now has some of the best abs on the planet—and has to live up to everything that is Ronaldo. They learn neither one has it easy. Every bit of brilliance has to be earned.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / Portland
Production Company
Rattling Stick / Los Angeles
Work Editorial / Los Angeles
The Mill / Los Angeles, London and New York
AV SQUAD / Los Angeles
Technicolor / Los Angeles
Ninja Tune / Los Angeles
Art Director
Pedro Izique
Creative Director
Chris Groom
Stuart Brown
Robert Sethi
Phil Crowe
David O'Bryan
Jordan Hayman
Designer
Matt Blum
Randall Garcia
Christy Zilka
Jessica Raddatz
Greg Park
Justin Sucara
Viraj Ajmeri
Amy Graham
Clare Carrellas
Andrew Proctor
Manija Emran
Frazer Goodbody
Lilly Archer
Director
Ringan Ledwidge
Executive Creative Director
Susan Hoffman
Mark Fitzloff
Photographer
Matthew Libatique
Andrew Wood
Hitesh Patel
Producer
Jen Milano
Joe Biggins
Sally Humphries
Richard McIntosh
Marlo Baird
Brandee Probasco
Dan Roberts
Anastasia Von Rahl
Karina Slater
Samantha Hernandez
Sardor Kaziyev
Thatcher Peterson
Diane Valera
Jackson Rogers
Sam Ziaie
Ryan Crane
Benton Africano
Asa Fox
Gemma Humphries
Alexandra Paton
Nick Shakarian
Sound Designer
Tom Belton
Julian Slater
Luke Schwarzweller
Writer
Dylan Lee
Agency Producer
Scott Kaplan
Ross Plummer
Matt Hunnicutt
Digital Artist / Multimedia
John Shirley
Chris Bayol
Tim Davies
Robin McGloin
Brad Scott
Daniel Thuresson
Martin Karlson
Greg VanZyl
Brett Lopinsky
Alex Candlish
Gareth Parr
Ed Laag
Scott Johnson
Tim Robbins
Remedy Huynh
Becky Porter
James Allen
Nick Tayler
Elliot Brennan
Don Kim
Blake Sullivan
Matt Bohnert
Annie Zhao
Bridget Warrington
Charles Storniolo
Jason Monroe
Mike Di Nocco
Monique Espinoza
Odel Palmer
Pedro Ignacio
Gegundez Vicente
Tamara Garabedian
Cory Cosper
Patrick Warner
Terry Ziegelman
Ziming Liu
Dan Warom
Jason Janksy
Michael Lori
Jenna Kind
Martin Rivera
Steven Olson
Samantha Pedregon
Katie Yancey
Gary Marschka
Dylan Streiff
Andy Wheater
Adam Scott
Grant Connor
Adam Droy
Ben Turner
Dan Williams
Gianluca Di Marco
Courtney Pryce
Adam Fenwick
Alex Snookes
Ahmed El-Azma
Soledad Martin
Rebecca Clay
Edward Hicks
Anthony Northman
Philip Maddock
Hugo Jackson
Jacob Gonzales
Will Burdett
Andrew Bartholomew
Finlay Crowther
Creative Team
Henry Lambert
Zack Kaplan
Geoff Scoones
Alex Dobson
Shinya Kamata
Luiza Carvalho
Alyssa Ramsey
Karrelle Dixon
Daniel Sheniak
Andy Lindblade
Technical Producer
Phil Crowe
John Shirley
Tom Walter
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