The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

SickKids VS - Undeniable

Agency Cossette / Toronto

Client SickKids Foundation


Television / Long Form - Single

Annual ID


2017 Awards

Total Points: 5




Cossette / Toronto

Production Company

Skin and Bones Film Co. / Toronto
The Vanity / Toronto
The Mill / NYC
A52 / Santa Monica
SNDWRX / Toronto

Media Company

OMD / Toronto

Art Director

Jaimes Zentil


Sean Cochrane

Chief Creative Officer

Carlos Moreno
Peter Ignazi


Jackson Parrell

Creative Director

Craig McIntosh
Jaimes Zentil


Mark Zibert

Sound Designer

Didier Tovel

Agency Producer

Dena Thompson

Content Strategist

Jason Chaney
Fernando Aloise

Music / Sound

Donnie Daydream
Richie Sosa

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