The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

Laughing Horses

Agency Grabarz & Partner / Hamburg

Client Volkswagen AG


Cinema Advertising

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Grabarz & Partner / Hamburg

Production Company

Czar Film GmbH / Hamburg
BACON X / Frederiksberg
Studio Funk / Hamburg

Media Company

MediaCom / Düsseldorf

Art Director

Tobias Lehment

Chief Creative Officer

Ralf Heuel
Reinhard Patzschke


Bart Timmer


Niko Maronn

Creative Team

Matthias Preuß
Paul von Mühlendahl
Jakob Eckstein
Jasmin Schaub
Axel Doepner
Katja Czok
Michael Güntner
Jan Fincke

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