The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

December 21st

Agency Leo Burnett / Madrid + RCR / Madrid

Client Loterias y Apuestas del Estado


Cinema Advertising

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Leo Burnett / Madrid

Production Company

RCR / Madrid

Chief Creative Officer

Juan Garcia-Escudero

Creative Director

Ignacio Soria
Arturo Benlloch


Santiago Zannou

Executive Creative Director

Jesús Lada


Miguel Escribano

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