The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

December 21st

Agency Leo Burnett / Madrid + RCR / Madrid

Client Loterias y Apuestas del Estado

Category

Online Films & Video / Long Form - Single

Annual ID

OS_FI17124M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett / Madrid

Production Company

RCR / Madrid

Director

Santiago Zannou

Producer

Miguel Escribano

Creative Director

Ignacio Soria
Arturo Benlloch

Executive Creative Director

Jesús Lada

Chief Creative Officer

Juan Garcia-Escudero

Chief Digital Officer

Iñaki Marti

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