The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

The Dilemma

Agency Publicis Italy / Milano

Client Heineken


Online Films & Video / Long Form - Single

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil


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