The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Interactive

The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis

Agency Hakuhodo / Tokyo

Client World Exposition, Aichi, Japan


Banners / Banner - Campaign

Annual ID


2004 Awards

Total Points: 10



Production Company

Hakuhodo i-studio

Art Director

Tadaaki Harada

Agency Producer

Tatsuya Sagitani
Masayo Ito


Tadaaki Harada


Tomohiro Shinoda

Creative Director

Noboru Inoue
Toshiya Fukuda

Content Strategist

Toshiya Fukuda

Information Architect

Toshiya Fukuda

Music & Sound

Jyunya Masuda

Photo Illustrator



Tadaaki Harada
Takeshiro Umetsu
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