The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Mobile

DOT. The first Braille Smartwatch.

Agency Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Client Dot Incorporation


Use of Technology / Physical Product & Mobile Integration

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



serviceplan / Munich
Serviceplan Korea / Seoul

Design Firm

Dot Incorporation / Seoul

Digital Agency / Munich
Augleo Studio / Seoul

Production Company

Commondeer LLC / Los Angeles
Core-A Studios / Seoul
nhb NEXT / Hamburg
CAC Studio / Seoul


Lennert Schrader

Chief Creative Officer

Alexander Schill

Chief Technology Officer

Ki Seong


Alexander Alexandrov


Serge Hoeltschi

Executive Creative Director

Bill Yom
Jae-Seong Joo

Sound Designer

Woo-Kyun Jang

Creative Team

Susan Kim
Diane Schulz
Jung-Seok Lee
Dennis Fritz
Felicitas Stahnke
Per Juul Poulsen
Y.K. Yoo


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