The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Mobile


Agency Leo Burnett / Sydney

Client Samsung Australia


Use of Technology / Physical Product & Mobile Integration

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



Leo Burnett / Sydney
Leo Burnett Worldwide

PR / Marketing Agency

Edelman / Sydney

Production Company

The Pool Collective / Sydney
The Hive / Sydney

Media Company

Starcom / Sydney

Chief Creative Officer

Mark Tutssel

Chief Technology Officer

Braden Wilson

Creative Director

Scott Huebscher

Executive Creative Director

Vince Lagana
Grant McAloon

Agency Producer

Laurent Marcus
Cassie Collin

Content Strategist

Debra Hole

Digital Artist / Multimedia

Janifer Wong
Ben Greenfield

Creative Team

Amanda Quested
Emily Taylor
Natalie Tay-Uceda
Brendan Swansborough
Dr Alan J. Pearce
Scott Glitz
Nicola Yuille
Jennifer Crowcroft
Kathryn Browne

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