The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Mobile

Smile Lock Outlet

Agency DENTSU INC. / Tokyo

Client TOYOTA

Category

Use of Technology / Physical Product & Mobile Integration

Annual ID

OS_MO17073M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

Dentsu Live / Tokyo
Information Services International-Dentsu / Tokyo
Jigowatts / Tokyo
HYT-DESIGN / Tokyo

Agency Producer

Masayuki Umezawa
Shun Watanabe
Takahide Neki

Designer

Hayato Yamagishi

Director

Tomoyuki Kato

Photographer

Yuta Nishida

Producer

Tatsuya Murayama
Chisako Hasegawa
Eiki Nakamuta
Tatsuo Yamano

Creative Director

Kazuhiro Shimura

Product Architect

Tomoki Shibata

Technical Producer

Atsushi Nishikawa
Tomoko Suzuki
Michitaka Iida

User Interface Designer

Kazuhisa Ito
Tomonori Tanami

Creative Team

Kohei Nagoya
Yukiya Yamane

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