The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

The World Needs more billionaires

Agency Y&R / Prague + Studio Carioca / Bucharest

Client Forbes


Publishing / Magazine - Campaign

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Y&R / Prague

Production Company

Studio Carioca / Bucharest

Chief Creative Officer

Jaime Mandelbaum

Creative Director

Jaime Mandelbaum


Neil Johnston

Executive Creative Director

Tereza Sverakova


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