The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

Made Possible By Melbourne

Agency McCann / Melbourne

Client University Of Melbourne


Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

Annual ID


2017 Awards

Total Points: 5




McCann / Melbourne

Production Company

Airbag Productions / Melbourne

Chief Creative Officer

Pat Baron

Chief Digital Officer

Tony Prysten


Travis Hogg


Tom Mannion

Executive Creative Director

Matt Lawson

Social Media Manager

Chris Baker

Agency Producer

Victoria Conners

Technical Producer

Joe Guario

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