The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

The upside down can

Agency BETC / Paris

Client Orangina

Category

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID

OS_PO17148M

2017 Awards

Total Points: 5

Merit

Credits

Agency

BETC / Paris

Production Company

Lumini / Paris
Benzene / Paris

Art Director

Julien Vergne

Producer

Bao Tu-Ngoc

Executive Creative Director

Ivan Beczkowski

Chief Creative Officer

Remi Babinet
Stephane Xiberras

Content Strategist

S├ębastien Houdusse

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