The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

Honda. Great Journey.

Agency DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Client HONDA MOTOR CO., LTD.

Category

Craft / Art Direction - Single or Campaign

Annual ID

OS_PO17162M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo
Mori Inc. / Tokyo

Design Firm

CREATIVE POWER UNIT / Tokyo
PEN.Inc. / Tokyo

Production Company

Lehman Ad / Tokyo
TYO drive / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo
Map Project Office / London
Universal Design Studio / London
Ogle Models & Prototypes / London

Art Director

Yoshihiro Yagi

Director

Jon Marshall

Producer

Shinya Tamura
Misato Tachibana
Yuta Harasawa

Creative Director

Morihiro Harano

Product Manager

Kanae Harada

Creative Team

Ogle Models & Prototypes

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