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Category
Craft / Photography - Single or Campaign
Annual ID
OS_PO17187M
About the Work
Be Seen The traditional Arab woman’s dress – or Abaya – is seen as a vehicle of conformity. While it does fulfil its function of allowing its wearers to remain modest within the cultural and social context of the Gulf. Our brief from The Cartel was to dramatize, through a bold new design language, how the Abaya combined with a select choice of accessories had the power to make the ultimate fashion statement and help those who wear it stand out.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Y&R / Dubai
Production Company
Caravan Creatives / Dubai
Art Director
Kalpesh Patankar
Kapil Bhimekar
Executive Creative Director
Kalpesh Patankar
Photographer
Greg Adamski
Producer
Neha Mishra
Writer
Shahir Zag
Agency Producer
Khushi Rawat
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