The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor


Agency Happiness / FCB / Saigon + Happiness / FCB / Brussels

Client Unicef Global


Craft / Printing / Production - Single or Campaign

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Happiness / FCB / Saigon
Happiness / FCB / Brussels

Production Company

FrameWorld Vietnam / Saigon

Art Director

Lennert Vedts

Chief Creative Officer

Geoffrey Hantson

Creative Director

Paul Busschau


Teo Chai Guan

Creative Team

Karen Corrigan
Sara West
Alan Cerutti


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