The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

X-Ray Casts

Agency Colenso BBDO / Auckland

Client Fonterra Brands NZ, Anchor


Innovation in Print & Outdoor / Ambient Media

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Colenso BBDO / Auckland

Art Director

Iain MacMillan


Elliott White

Chief Creative Officer

Nick Worthington

Creative Director

Dave Brady

Agency Producer

Dan Wright
Ben Polkinghorne
Michelle Hong
Scott Chapman
Tim Freeman
Dov Tombs

Creative Team

Levi Slavin
Scott Kelly
Rachael Macklin


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