The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

The Reversed Trailer

Agency TRY / Oslo

Client Volkswagen


Innovation in Print & Outdoor / Ambient Media

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



TRY / Oslo

Digital Agency

APT / Oslo

PR / Marketing

BeOn Nordics / Oslo

Production Company

Bacon / Oslo

Media Company

Mediacom / Oslo

Creative Director

Øystein Halvorsen


Andreas Riiser


Ola Narum Berg


Magnus Bergmann

Agency Producer

Cathrine Wennersten
Annette Wærner

Creative Team

Finn Knudsen
Eirik Sørensen
Preben Moan
Camilla Bjørnhaug
Karin Lund
Morten Berger Karlsen
Morten Polmar


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