The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Radio


Agency Grabarz & Partner / Hamburg

Client Volkswagen AG


Online / Streaming Audio - Single or Campaign

Annual ID


2017 Awards

Total Points: 10




Grabarz & Partner / Hamburg

Production Company

Studio Funk Hamburg GmbH & Co KG / Hamburg

Sound Designer

Torsten Hennings

Creative Director

Florian Kitzing
Norman Scholl

Chief Creative Officer

Ralf Heuel

Creative Team

Norman Scholl
Angela Jäger
Jennifer Allgeyer
Michael Güntner
Carsten Berlin


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