The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Radio

Not Easy

Agency Ogilvy / New York

Client IBM

Category

Custom Content

Annual ID

OS_RA17009B

2017 Awards

Total Points: 10

Bronze

Credits

Agency

Ogilvy New York / New York

Production Company

The Mill / New York
Sonic Union / New York

Art Director

Chad O'Connell

Agency Producer

Andrew Fair
Jenny Gadd
Steve Ford
Sarah Pascale

Director

Emily Anderson

Editor

Ian Marks
Ian Bearce
Joe Simons
Matt Campbell

Producer

David Fowler
Kenny Pedini
Bindy St. Leger

Executive Creative Director

Jeff Curry

Chief Creative Officer

Teddy Lynn

Music & Sound

Karl Westman
Mike Marinelli

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