The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

Samsung 4D VR Thrill Ride

Agency McKinney / New York + Cheil Worldwide / Seoul

Client Samsung Electronics


Use of Technology / Virtual Reality (VR)

Annual ID


2017 Awards

Total Points: 5




McKinney / New York
Cheil Worldwide / Seoul

Production Company

Studio Colon / Mapo-gu, Seoul
Simuline / Seoul
Czarnowski / Austell, GA

Agency Producer

Michelle Son
Caroline Morton
Adam Daniel Weiss


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