The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

Zombie Christmas: The Real-World Trailer

Agency McCann / London + Momentum Worldwide / London

Client Microsoft / Xbox


Use of Technology / Integration with Social Platforms

Annual ID


2017 Awards

Total Points: 5




McCann London / London

PR / Marketing Agency

Assembly / London

Production Company

Momentum Worldwide / London
Helix 3D / London
Flux Broadcast / London
Pebble Studios / London
Craft Worldwide / London

Media Company

Carat / London

Art Director

Jacob Björdal


Jim Nilsson

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Director

Sanjiv Mistry
Jamie Mietz


Sam White

Social Media Manager

Louise Ringrose

Agency Producer

Rob Smith
Sailesh Jani
Tom Oliver
Isobel Thomas
Sophie Grierson
Alice Parker

Content Strategist

Charlotte Walters

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