The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Interactive

Coping with All the Ladies

Agency Bartle Bogle Hegarty / New York

Client Unilever - AXE


Beyond the Banner

Annual ID


2004 Awards

Total Points: 5



Agency Producer

Josette Lata


Matt Campbell

Creative Director

William Gelner
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