The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

Magic Words - The Unwritten Stories

Agency AlmapBBDO / São Paulo

Client HP


Craft / Storytelling

Annual ID


2017 Awards

Total Points: 15




AlmapBBDO / Sao Paulo

Production Company

Bando / São Paulo
The Goodfellas / Sao Paulo

Agency Producer

José Roberto Bezerra
Anderson Teixeira
Liverson Costa Santos
Fred de Oliveira


Guilherme Tensol
Lucas Rangel


Eduardo Bruschi Cardoso
Mayra de Souza Otsuka
Marcela Sutter
Amiten Panzera

Executive Creative Director

Bruno Prosperi

Chief Creative Officer

Luiz Sanches

Content Strategist

Chris Mello

Creative Technologist

Renato Jun Okida

User Experience Designer

Caroline Kayatt


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