The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

Magic Words - The Unwritten Stories

Agency AlmapBBDO / São Paulo

Client HP


Craft / Storytelling

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



AlmapBBDO / Sao Paulo

Production Company

Bando / São Paulo
The Goodfellas / Sao Paulo

Chief Creative Officer

Luiz Sanches

Creative Technologist

Renato Jun Okida

Executive Creative Director

Bruno Prosperi

User Experience Designer

Caroline Kayatt

Agency Producer

José Roberto Bezerra
Anderson Teixeira
Liverson Costa Santos
Fred de Oliveira

Content Strategist

Chris Mello

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