The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media


Agency BBDO / New York

Client Bacardi


Branded Social Post / Branded Social Post - Single

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



BBDO / New York

Production Company

BBDO Studios / New York

Art Director

Marcus Johnston


Jim Connolly

Chief Creative Officer

David Lubars
Greg Hahn


Sam Wootton
Andrew Osborne

Creative Technologist

Filip Williander


Richard Peete

Executive Creative Director

Danilo Boer
Marcos Kotlhar

Agency Producer

David Rolfe
Kristin Tomborello
Ali Gladstone
Julia Millison

Digital Artist / Multimedia

Chris D'Andrea

Music / Sound

DJay Jung
DJ Esquire

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