The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Social Innovation Campaign

Agency BBDO / New York

Client Lowe's

Category

Branded Social Post / Branded Social Campaign

Annual ID

OS_SM17044M

2017 Awards

Total Points: 5

Merit

Credits

Agency

BBDO New York / New York

Production Company

BBDO Studios / New York
EG+ Worldwide / New York
Humble / New York
Spaeth Design / New York
1stAveMachine / New York
MPC / New York

Agency Producer

David Rolfe
Kristin Tomborello
Michael Gentile
Andrew Osborne
Whitney Husnik
Mo Twine
Carissa Ranelcyke
Rani Vaz

Creative Director

Mike Sweeney
Molly Adler

Executive Creative Director

Tim Bayne

Chief Creative Officer

David Lubars
Greg Hahn

Creative Technologist

Bear Collins
Filip Williander

Social Media Manager

Alex Marsh

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