The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Social Innovation Campaign

Agency BBDO / New York

Client Lowe's


Branded Social Post / Branded Social Campaign

Annual ID


2017 Awards

Total Points: 5




BBDO / New York

Production Company

BBDO Studios / New York
EG+ Worldwide / New York
Humble / New York
Spaeth Design / New York
1stAveMachine / New York
MPC / New York

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Mike Sweeney
Molly Adler

Creative Technologist

Bear Collins
Filip Williander

Executive Creative Director

Tim Bayne

Social Media Manager

Alex Marsh

Agency Producer

David Rolfe
Kristin Tomborello
Michael Gentile
Andrew Osborne
Whitney Husnik
Mo Twine
Carissa Ranelcyke
Rani Vaz

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