The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Mirrors of Racism

Agency W3haus / São Paulo

Client NGO Criola


Branded Social Post / Branded Social Campaign

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



W3haus / São Paulo

PR / Marketing Agency

Giusti / São Paulo

Production Company

Bossa Nova Films / São Paulo
Carbono Sound Lab / São Paulo

Chief Creative Officer

Moacyr Netto

Creative Director

Moacyr Netto
Mathias Almeida


Livia Gama

Creative Team

Carlos Pimenta

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