The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Swishy Chug: The Fake Brand That Led to Real Results

Agency Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Client Jamba Juice


Branded Social Post / Real-Time Response

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Zimmerman Advertising / Fort Lauderdale

PR / Marketing Agency

Finn Partners / San Francisco

Chief Creative Officer

David Nathanson

Chief Digital Officer

Scott Thaler

Creative Director

André Felix
Xionel Lopez

Creative Technologist

Fred Shank


Fernando Loverri

Executive Creative Director

Jesse Potack

Product Manager

Nichole Robillard


Chris Hoadley

Social Media Manager

Matt Heindl
Maria Rico
Ashley Ritter

User Experience Designer

Natalie Zauhar

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