The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Check it before it's removed: naked breasts on Facebook against breast cancer.

Agency DDB Group Germany / Berlin

Client Pink Ribbon Deutschland


Social Engagement / Community Building

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



DDB Group Germany / Berlin
behind the scenes GmbH / Berlin
Art Liason Agency Special Key / Berlin

Digital Agency

Bleech UG / Berlin

Chief Creative Officer

Myles Lord
Eric Schoeffler


Zhong To


Marc Kaufholz

Executive Creative Director

Tom Hauser


Sebastian Hudert


Hannes Caspar

Social Media Manager

Philipp Ciba

Creative Team

David Barton
Catrin Schmid
Paul Dombek
Nabila Korte
Tom Hormann
Laura Marolt
Timo Giersch
Kamila K├Âlling

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