The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Girl Emojis

Agency Leo Burnett / Chicago

Client Procter & Gamble

Category

Social Engagement / Community Building

Annual ID

OS_SM17025S

2017 Awards

Total Points: 15

Silver

Credits

Agency

Leo Burnett / Chicago
Leo Burnett / Toronto

Media Company

Starcom Mediavest Group / London

PR / Marketing

MSLGROUP / New York

Production Company

Pulse Films / Los Angeles
Beast Editorial / Chicago

Director

Lucy Walker

Editor

Angelo Valencia

Producer

Adine Becker
Andrea Friedrich

Executive Creative Director

Nancy Hannon

Chief Creative Officer

Mark Tutssel
Judy John

Content Strategist

Kristin Hayward

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