The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Santa Project

Agency FigliuloandPartners / New York

Client Macy's Inc


Social Engagement / Community Building

Annual ID


2017 Awards

Total Points: 5




FigliuloandPartners / New York

Production Company

Park Pictures / New York
Cartel / New York
The Mill / New York
Mr. Bronx Audio Post / New York
Leroi / New York
Smartypants / New York
Hungry Inc / New York

Chief Creative Officer

Mark Figliulo

Agency Producer

Robert Valdes
Jill Landaker

Content Strategist

Ben Lebowitz
Quaison Carter


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