The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Dads #ShareTheLoad

Agency BBDO India / Mumbai

Client P&G India


Craft / Writing

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



BBDO India / Mumbai

Production Company

Red Ice Films / Mumbai

Chief Creative Officer

Josy Paul


Shimit Amin

Executive Creative Director

Hemant Shringy
Sandeep Sawant


Gary Grewal

Agency Producer

Krishna Kv

Content Strategist

Ajai Jhala
Rajat Mendhi
Manisha Sain
Nilza Dmello

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