The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Serena Williams' Match Point | Gatorade

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Innovation in Social Media

Annual ID


2017 Awards

Total Points: 25

Gold Pencil



TBWA\Chiat\Day / Los Angeles

Production Company

Ludomade / Los Angeles

Media Company

OMD / New York

Art Director

Matt Paterno


Parker Adame

Chief Creative Officer

Brent Anderson

Executive Creative Director

Renato Fernandez

Agency Producer

Tanya LeSieur
Brian O'Rourke
Nathan Pitzel
Kat Urban

Content Strategist

Scott MacMaster
Martin Ramos
Abigail Weintraub
Matt Bataclan

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