The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - UX / UI

Dr. Oetker Baking App

Agency BBDO GmbH / Duesseldorf

Client Dr. August Oetker Nahrungsmittel KG


Mobile / Utility

Annual ID


2017 Awards

Total Points: 5




BBDO Duesseldorf GmbH / Duesseldorf
Proximity Technology / Duesseldorf

Production Company

CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Media Company

OMD Duesseldorf / Duesseldorf

Creative Director

Andy Wyeth
Veikko Hille

Creative Technologist

Christian Stenger
Tim Straeter


Steffen Gentis

Executive Creative Director

Kristoffer Heilemann


Steffen Gentis

Product Manager

Michael Helmke

User Experience Designer

Luis Branco

User Interface Designer

Jan Peisert

Agency Producer

Steffen Gentis

Technical Producer

Christoph Hirtz
Andreas Otten
Tobias Baltrusch

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