The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Breathalyzer Bag
Agency Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Category
Cross-Channel / Digital / Physical Cross-Channel
Annual ID
OS_UX17013S
2017 Awards
Total Points: 15

Silver Pencil
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Digital Agency
Colorbar / San Francisco
Laser Custom Design, LLC / Hayward
Production Company
Anonymous Content / Los Angeles
Stitch / Santa Monica
Lime Studios / Santa Monica
Bacon / Santa Monica
Art Director
Ricardo Matos
Fabio Benedetto
Nomi Malik
Writer
Otto Pajunk
Chief Creative Officer
Jeff Goodby
Rich Silverstein
Margaret Johnson
Creative Director
Roger Baran
Sam Luchini
Designer
Lorenz Ortiz
Director
John X Carey
Editor
Philip Owens
Weston Cadwell
Photographer
Quinn Gravier
Chris Saul
Social Media Manager
Kristine Ciardello
Sound Designer
Tom Paolantonio
Peter Lapinski
Agency Producer
Tod Puckett
Hilary Coate
Christina Wells
Severin Sauliere
Noah Dasho
Content Strategist
Ralph Paone
Meredith Vellines
Digital Artist / Multimedia
Jessica Pettigrew
Creative Team
Douglas Huynh
Stephen Cross
Mitch Gardiner
Michael Gossen
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