The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - UX / UI

The Most Wonderful Ornament

Agency McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York

Client United States Postal Service


Cross-Channel / Digital / Physical Cross-Channel

Annual ID


2017 Awards

Total Points: 5




McCann New York / New York

Digital Agency

MRM/McCann / New York

PR / Marketing Agency

Weber Shandwick / New York

Production Company

1stAveMachine / New York
Craft Studios / New York

Media Company

Universal McCann / New York

Art Director

Kris Wong

Chief Creative Officer

Eric Silver
Tom Murphy
Sean Bryan


David Mashburn




Ilya Katsap

Executive Creative Director

John Mescall

Agency Producer

Nathy Aviram
Christine Lane
Dave Herman
Melanie Olar

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