The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

#MakeADogsBlackFriday

Agency Carmichael Lynch / Minneapolis

Client Subaru of America and REI

Category

Events & Experiential

Annual ID

OS_PR17039M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Carmichael Lynch / Minneapolis

PR / Marketing

Subaru of America / Cherry Hill

Production Company

Ansira Engagement Marketing / New York
Jeremy Frechette Photography / New York
Ditch / Minneapolis

Art Director

Brad Harrison

Writer

Dean Buckhorn

Agency Producer

Joe Grundhoefer
Zach Zutler

Editor

Brad Baker
Aaron Nelson

Typographer

Andrew Wetzel

Executive Creative Director

Randy Hughes

Chief Creative Officer

Marty Senn

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