The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

What Family Means

Agency NBS / Rio de Janeiro

Client Houaiss Dictionary


Community Building

Annual ID


2017 Awards

Total Points: 5




NBS / Rio de Janeiro

Digital Agency

M2BR / Rio de Janeiro

PR / Marketing Agency

Máquina Cohn & Wolfe / Rio de Janeiro

Production Company

BRCinema / Rio de Janeiro
Cinerama Brasilis / Rio de Janeiro
Do Rio Filmes / Rio de Janeiro
Sonido / Rio de Janeiro

Chief Creative Officer

Andre Lima

Creative Director

Marcello Noronha

Executive Creative Director

Carlos André Eyer

Agency Producer

Andrea Metzker
Luiza Maggessi
Myriam Gallagher

Creative Team

Igor Cardoso
Gabriella Teixeira
Joelma Valverde
Paula Lagrotta

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