The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

What Family Means

Agency NBS / Rio de Janeiro

Client Houaiss Dictionary

Category

Community Building

Annual ID

OS_PR17057M

2017 Awards

Total Points: 5

Merit

Credits

Agency

NBS / Rio de Janeiro

Digital Agency

M2BR / Rio de Janeiro

PR / Marketing

Máquina Cohn & Wolfe / Rio de Janeiro

Production Company

BRCinema / Rio de Janeiro
Cinerama Brasilis / Rio de Janeiro
Do Rio Filmes / Rio de Janeiro
Sonido / Rio de Janeiro

Agency Producer

Andrea Metzker
Luiza Maggessi
Myriam Gallagher

Producer

Camilo Coelho
Teca Vilaça
Mario Nakamura
Alessandra Valle
Jayme Monsanto

Creative Director

Marcello Noronha

Executive Creative Director

Carlos André Eyer

Chief Creative Officer

Andre Lima

Creative Team

Igor Cardoso
Gabriella Teixeira
Joelma Valverde
Paula Lagrotta

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